Pregnancy & Stretch Marks: What You Should Know

Stretch marks are one of the most common skin changes during pregnancy—and one of the most talked about, too. Whether you’re noticing your first silvery line or you’re simply trying to prevent them altogether, it’s important to understand what’s really behind stretch marks and what you can (and can’t) do about them.

Are Stretch Marks Genetic?

The truth is, yes—genetics do play a big role in whether or not you’ll get stretch marks. If your mom, grandmother, or sister had them during pregnancy, there's a higher chance that you will too. That’s because your skin’s elasticity—the ability of your skin to stretch without tearing—is largely inherited. Some people’s skin naturally handles rapid changes (like weight gain, growth spurts, or pregnancy) better than others.

That said, genetics aren’t the only factor. Lifestyle choices, skincare routines, and how you support your body during pregnancy also matter. Think of it this way: genetics may load the gun, but your habits pull the trigger.

Supporting Your Skin from the Inside Out

Even if you’re genetically prone to stretch marks, there are ways to support your skin’s resilience during pregnancy. Here’s a breakdown of what you can do:

1. Hydration is Key

Staying well-hydrated helps maintain your skin’s elasticity. Water supports cell regeneration and keeps skin supple. Aim to drink plenty of water throughout the day, especially as your body is working overtime growing a baby.

2. Nourish Your Skin Through Food

What you eat truly matters. Foods rich in vitamin C, zinc, vitamin E, collagen, and healthy fats can help strengthen your skin’s connective tissues. Think citrus fruits, avocados, nuts, seeds, and bone broth. These nutrients help your skin repair itself and stay more elastic.

3. Maintain a Steady Weight Gain

Rapid weight gain can increase the likelihood of stretch marks. Of course, every pregnancy is different, and your body will do what it needs to—but when possible, aim for a steady, gradual increase in weight. It gives your skin time to adjust.

Creams, Butters & Rituals that Make a Difference

While no cream can guarantee the prevention of stretch marks, applying nourishing products can absolutely help by improving skin elasticity, locking in moisture, and soothing itchiness.

Look for formulas rich in:

• Shea Butter – deeply moisturizing and packed with skin-loving vitamins.

• Cocoa Butter – softens skin and helps improve texture.

• Beef Tallow – rich in vitamins A, D, E, and K, and deeply compatible with our skin’s natural oils.

• Rosehip Oil – known for its regenerative properties and ability to fade scars over time.

• Vitamin E Oil – a classic antioxidant that helps protect skin from free radical damage.

Applying a body butter or oil twice a day—especially after showering when skin is damp—can go a long way in keeping your skin strong, supple, and well-loved throughout pregnancy.

At the end of the day, stretch marks are completely normal, and they’re nothing to be ashamed of. They tell the story of a body that’s stretched, carried, and grown life. But if you’re hoping to minimize their appearance or care for your skin in a mindful, nourishing way, it’s totally possible to support your skin from the inside out.

Gentle daily rituals, clean ingredients, and consistent care can all make a difference—whether or not stretch marks are in your DNA.